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Digital Growth & Marketing

Generate Direct, Qualified Customer Enquiries at Predictable Unit Economics

High-ROAS Meta advertising campaigns that drive qualified enquiries and direct WhatsApp conversations.

Timeline: Campaign launch in 5 to 7 business days Pricing Guidance: From KSh 25,000 / month management + direct ad spend Ideal For: Real estate developers, clinics, professional services, retail e-commerce, and B2B equipment suppliers.
Commercial Relevance in Kenya

Why This Service Matters for Your Business

Stop boosting posts with zero return. We design full-funnel Meta advertising architectures that capture attention, filter out low-quality tire-kickers, and drive high-intent buyers directly into your WhatsApp inbox or lead capture form.

Commercial Impact: Meta platforms (Facebook, Instagram, and WhatsApp) represent the largest engaged commercial audience in Kenya. Professional targeting unlocks direct access to qualified buyers in Nairobi and across East Africa.
The Business Challenge

Wasted advertising budgets on 'boost post' buttons with high vanity likes but zero qualified sales enquiries.

The Proposed Solution

Audience segmentation, high-contrast video/graphic ads, compelling direct-response copy, Meta Pixel conversion tracking, and daily bid management.

Disciplined Methodology

Our Implementation Process

01

Technical Pixel & Conversions API Setup

Ensuring tracking accurately records every lead and booking.

02

Creative & Copy Concept Testing

Developing multiple creative angles and testing against target segments.

03

Scaling Winners & Budget Reallocation

Scaling proven top-performing ad sets while killing underperforming creatives.

Included Deliverables Verified Scope

  • Meta Business Manager & Pixel technical setup and domain verification
  • Custom audience segmentation and local demographic targeting
  • High-converting ad copy and multi-format creative design (reels, carousels, single images)
  • Direct-to-WhatsApp and lead generation form integration
  • Weekly ROAS and Cost Per Lead (CPL) performance tracking

Expected Business Outcomes

  • Immediate flow of customer enquiries within days of launch
  • Elimination of wasted ad spend through negative exclusions
  • Clear visibility into exact Cost Per Qualified Lead
Ready to get started?

Schedule a Direct Strategy Call

Reserve a 30-minute growth diagnostic directly on our central engineering calendar.

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Frequently Answered

Questions About Facebook & Instagram Advertising (Meta Ads)